KOR HOTEL GROUP BRINGS THE LATEST TREND IN ENTERTAINMENT TO GUESTS OF ITS SIGNATURE BOUTIQUE HOTELS

PSP™ (PlayStation®Portable) and PlayStation®2 systems now available at Viceroy Santa Monica, Viceroy Palm Springs, Avalon and Chamberlain

August 15, 2005 (Los Angeles) - Savor the hottest summer movies in a poolside cabana or ride an adrenaline-fueled gaming wave all night in your suite. With an eye toward consumer trends, Kor Hotel Group is making PSP™ (PlayStation®Portable) system and PlayStation®2 computer entertainment system available as amenities at four of the group's Southern-California hotels. Beginning immediately, PlayStation 2 and PSP systems are available at Viceroy Santa Monica, Viceroy Palm Springs, Avalon and Chamberlain to both over-night and day guests.

"Kor is first and foremost interested in providing services that resonate with our guests," said John Arnett, President of Kor Hotel Group. "Portable entertainment units like PSP are what's popular and in demand right now, and we feel we're staying attuned to what's relevant and current."

Available as a complimentary guest service at check-in, experiencing the new PSP couldn't be more convenient, and an extensive selection of popular games and films makes the pleasure-principle possibilities endless. For all suite bookings, the streamlined PlayStation 2 is offered as an attractive new upgrade option. Upon check-in a Game Butler will offer to install a PlayStation 2 and provide a tutorial of the equipment and games. Day guests can enjoy the diversion too, through an array of creative options: PSP systems appear alongside Mojitos and Key Lime Martinis on the cocktail menus at Viceroy Santa Monica and Chamberlain, and provide an extra perk to poolside cabana day-rentals at Viceroy Palm Springs and Avalon.

Program Details:

• PSP amenity available free of charge with deposit of credit card.
• Overnight guests are welcome to use PSP for 24 hours.
• Day guests can use PSP in 3-hour segments.
• PSP games and movies are subject to availability.
• " PlayStation 2 is available as a suite and villa upgrade; a Game Butler will install and provide a tutorial of equipment and games.

The PlayStation brand continues to redefine entertainment in and out of the home. Launched in North America in March 2005, PSP is the first ever portable entertainment device to combine movies, music, games and wireless communication in a single product. It has immediately become the most sought after entertainment system of the year. PlayStation 2 is the market-leading home console with upwards of 32 million units sold in North America, providing consumers with access to over 1,000 games, online access and DVD and CD playback capabilities.

Viceroy Santa Monica is Los Angeles-based Kor Hotel Group's flagship property. Designed by Kelly Wearstler of kwid, the hotel's style combines hints of English colonial with lavish Regency furnishings, updated by modern materials such as Lucite and a bold palette. Each of the hotel's 163 guestrooms and suites are appointed with custom armoires, clean-lined bed frames and marble tile bathrooms. Expansive executive suites feature full ocean-view balconies and one-of-a-kind furnishings. The critically-acclaimed Whist Restaurant offers Modern American cuisine from Chef Warren Schwartz. Location: 1819 Ocean Avenue in Santa Monica. For further information or reservations contact 800-679-0397 or visit viceroysantamonica.com.

Viceroy Palm Springs & Estrella Spa is an intimate boutique resort with 68 custom-designed rooms, studios and suites, as well as sumptuous private villas. Set amongst three secluded courtyards, Viceroy's grounds feature three sparkling swimming pools and artistically manicured gardens. All hotel interiors were conceived by sought-after designer Kelly Wearstler, including Citron Restaurant & Bar and the resort's Estrella Spa. The full-service Estrella Spa offers a wide selection of desert-inspired signature treatments in a private and serene environment. Location: 415 South Belardo Road in Palm Springs. For further information or reservations contact 800-670-6184 or visit viceroypalmsprings.com.

Avalon Hotel is an innovative hideaway that merges contemporary décor with classic mid-century style, evoking Southern California's relaxed "patio lifestyle." Designed by Kelly Wearstler of kwid, the 86-room hotel is appointed with vintage and custom-designed furniture. Suites and penthouse studios range from intimate guestrooms to expansive villas designed to accommodate long-term stays. A vintage hourglass pool and expansive views of the Los Angeles skyline enhance the picture. The widely acclaimed blue on blue restaurant and bar serves inventive "California Unexpected" cuisine from Chef Jeffrey Everts.
Location: 9400 West Olympic Boulevard in Beverly Hills. For further information or reservations contact 800-670-6183 or visit avalonbeverlyhills.com.

Chamberlain West Hollywood is a chic metropolitan hotel infused with the personalized touches and familiar ambience of a residential pied-a-terre. Grounded in English Modern and neo-classical aesthetics, Designer David McCauley's interiors evoke the chic home of a well-traveled host. 112 rooms and suites are fully outfitted and ideal for longer-term stays, with soothing tones of dusky grey, ivory and teal to create a calming haven. Chamberlain's in-house, modern American bistro and lounge conjure the ambience of a favorite neighborhood rendezvous. A roof-top pool with cabanas and stunning views completes the elegance.
Location: 1000 Westmount Drive in West Hollywood. For further information or reservations contact 800-201-9652 or visit chamberlainwesthollywood.com.

The Kor Group is a privately held real estate development and management firm with investments primarily in hotels and multi-family real estate. Kor Hotel Group, the hospitality division of Kor, holds a diverse property portfolio and manages both its own assets and non-owned hotels under third-party management agreements. Kor Hotel Group's properties include Viceroy Santa Monica and Viceroy Palm Springs, Avalon Hotel and Maison 140 in Beverly Hills, Chamberlain in West Hollywood, Tides in South Beach, and The Jefferson in Washington D.C., as well as the forthcoming Viceroy Anguilla Resort and Residences and Viceroy Riviera Maya debuting in 2008.