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A LUXURIANT SUMMER AT “VICEROY” AND “THE TIDES”

Summertime packages from the shores of South Beach and California to the sands of Mexico highlight distinctive brands’ best features

March 17, 2008 (Los Angeles) - This summer, Kor Hotel Group forefronts its two international brands, Viceroy and The Tides, with creative vacation packages designed for guests seeking glamorous fun, cultural adventure or time to reconnect. Viceroy’s elite, modern sensibility beckons guests to the desert for fresh air and high-design at Viceroy Palm Springs, or to the California seaside for a stylish family weekend at Viceroy Santa Monica. The Tides’ coastal-chic style invites guests to escape to coastal paradises in Mexico at The Tides Zihuatanejo and Riviera Maya, or to enjoy a serene summer at The Tides South Beach.

Viceroy Palm Springs’ “Breathe Easy” package: Indulge the infinite possibilities of a carefree vacation at Viceroy Palm Springs and still breathe easy. This summer, the resort is offering 25% off everything Viceroy with its “Breathe Easy” package, including accommodations that accentuate the desert’s peaceful setting, spa services at world-class Estrella Spa, and drinks and dining at Citron restaurant. It’s every vacationer’s dream; it’s impeccably designed; and it’s all 25% off.

Prices starting from $127 (after discount) per room, per night for Premium Studio (not including resort fee). Available April 1 to September 11, 2008. Sunday through Thursday night stays only. *Discount applied at check-out; does not apply to mini-bar charges, taxes, gratuities and retail purchases other than spa products. For reservations call (866) 891 0948 and ask for the “Breathe Easy” package or visit viceroypalmsprings.com. Viceroy Palm Springs is located at 415 South Belardo Road in Palm Springs, CA.


Viceroy Santa Monica’s “Family Affair” package: Viceroy Santa Monica takes advantage of its beautiful Southern California setting and its exclusive hotel amenities to set a fun-filled agenda of activities that the family can enjoy together. Few will object to popcorn and movies, surf lessons on a classic urban beach, private yoga lessons by the pool or drives through posh Malibu in a luxury convertible. Not just something for everyone, this package delivers everything for everyone. Package includes:

  • Two night stay in a one-bedroom suite with connecting room with two beds
  • Welcome Amenity of wine & cheese for parents, cookies & milk for kids
  • Movies and popcorn delivered to the room on the first night of stay
  • Breakfast each morning at Whist or in room
  • Surf lessons for four (additional surf lessons are $120 per person)
  • Private family yoga session for four on the Viceroy pool deck
  • Luxury convertible car rental for the weekend with map to Malibu and new Getty Villa


  • Total Price is $3,500. Available for Thursday, Friday and Saturday night stays. Must be booked at least 7 days in advance. For reservations call The Sales Department at (310) 434 2859. Viceroy Santa Monica is located at 1819 Ocean Avenue in Santa Monica, CA.

The Tides Zihuatanejo’s and The Tides Riviera Maya’s “Escape to Paradise” packages: Whether you favor the sheltered tranquility of Zihuatanejo’s Playa la Ropa on the Pacific Coast or the lively milieu of Playa del Carmen on the Caribbean’s Riviera Maya, one thing remains constant - paradise is paradise. This summer, both resorts help guests to extend nirvana just a little bit longer with a complimentary 5th night through the “Escape to Paradise” package. So go ahead, reserve that last opening for The Tides Zihuatanejo’s Private Lagoon Dinner or postpone departure for The Tides Riviera Maya’s new Argentine Steak Night event.

Packages available for stays from June 1 to October 31, 2008. (Booking dates are April 1 through October 15, 2008.) Five night stay is required. To make reservations, contact your preferred travel professional, call (866) 905 9560 for The Tides Zihuatanejo or (866) 332 1672 for The Tides Riviera Maya or visit thetidesresorts.com. The Tides Zihuatanejo is located on Playa la Ropa in Ixtapa-Zihuatanejo, Mexico. The Tides Riviera Maya is located on Playa Xcalacoco on the Riviera Maya, Mexico.

The Tides South Beach’s “Summer Serenity” package: Newly re-launched with a glamour that reclaims the iconic hotel’s legendary status, The Tides South Beach invites guests to bask in its new high-design amenities. Recline along the exquisite art deco-inspired pool terrace, share cocktails in the chic new bars of the magnificent lobby, enjoy breakfast amid the stunning interiors of La Marea restaurant and relax before serene ocean views in a spacious Kelly Wearstler-designed Studio Suite. Package includes:

  • One night accommodation in an Oceanfront Studio Suite
  • Refreshing rum summer cocktail for two upon arrival
  • Full American breakfast for two


  • Total price is $390. Available for stays from June 1 to September 30, 2008. Sunday through Thursday night stays only. Black-out dates are May 22 to 27 and June 23 to 27, 2008. Package is 10% commissionable and available for multiple night stays. For reservations call 866-891-0950 or visit tidessouthbeach.com. The Tides South Beach is located at 1220 Ocean Drive in Miami Beach, FL.

TERMS AND CONDITIONS FOR ALL PACKAGES: Rates are based on double occupancy and are subject to change. Occupancy tax, gratuities and overnight parking not included. Package bookings are subject to availability. Available for new bookings only. Offers not applicable to groups and may not be combined with other discounts. Unused elements are not refundable or redeemable after check out. Blackout dates and holiday restrictions apply, please phone for details.



About The Tides
All Tides hotels and resorts are set in coastal locations and provide a chic-by-the-shore setting, inviting guests to unwind. The Tides offers a backdrop for encounters that inspire reconnection through cultural experiences delivered with style and spirit. Kor Hotel Group reserves The Tides identity for select projects of only the highest service and design standards. The Tides collection includes The Tides South Beach in Florida, The Tides Riviera Maya on Mexico’s Yucatán Peninsula and The Tides Zihuatanejo on Mexico’s Pacific Coast. Forthcoming developments include The Tides Playa del Carmen on the Riviera Maya and The Tides Anguilla in the British West Indies.

The official site for The Tides brand is thetidesresorts.com.

About Viceroy
Viceroy hotels and resorts exemplify a passion for authentic, world-class, visionary design and inventive service. From skyscraping cities to pacesetting playgrounds, every Viceroy destination re-imagines the essence of style and service and inspires discriminating guests and residents to indulge in glamour, reinterpret cultural traditions and redefine their notions of luxury. Current Viceroy properties include Viceroy Santa Monica and Viceroy Palm Springs. Under development are Viceroy Miami, Viceroy Mayakoba in the Riviera Maya on Mexico’s Caribbean coast, Viceroy Zihuatanejo, Viceroy Snowmass in Colorado, Viceroy China Beach in Vietnam’s central Danang province, as well as Kor’s initial overseas venture, Viceroy Anguilla in the British West Indies.

The official site for the Viceroy brand is viceroyhotelsandresorts.com.

© 2008 Kor Hotel Group